How the Reseller Program Works
Apply
Fill out a quick application so we can learn about your business or boating experience. Starter-tier resellers can begin with no minimum order.
Get Approved
Once approved, you’ll receive access to reseller pricing and clear next steps for ordering and promoting Helm Cards.
Start Selling & Earning
Sell online, in person, or at your marina. Earn profit on every deck — flexible, simple, and designed for captains, instructors, and marine retailers.
Presale note: Consumer retail pricing is currently $24.95 during presale.
Standard consumer retail returns to $39.95 on March 1, 2026.
Choose Your Reseller Tier
Tier 1 – Starter
Buy Helm Cards at $29.95 per deck
No minimum order.
Ideal for boaters, enthusiasts, and supporters who want to share Helm Cards with friends, family, or their local boating community
Tier 2 – Pro Reseller
Buy Helm Cards at $24.95 per deck
Requires a 25-deck minimum order for deeper wholesale pricing.
Ideal for boating instructors, on-water educators, and content creators who teach, recommend, or resell Helm Cards to their audience.
Volume & Fleet Orders
Buy Helm Cards at $19.95 per deck
Designed for fleet operators, national programs, and high-volume retailers.
Flexible bulk quantities with coordinated fulfillment.
Why Resellers Love Helm Cards
Easy to Sell
Helm Cards are practical and genuinely useful. Boaters understand the value instantly, captains trust them, and they stand out in every marina or shop.
No Inventory Required
Get started with low upfront commitment. Order only what you need, when you need it—ideal for instructors, captains, and small-volume resellers.
Strong Profit Margins
Earn predictable margins of roughly $10–$20 per deck depending on your reseller tier. Simple, consistent, and scalable.
Apply to Become a Helm Cards Reseller
Tell us a bit about your business and we’ll match you with the right reseller tier. Short and simple — this process takes less than a minute.